Favorability Report

Modified on Tue, 09 Apr 2024 at 08:05 AM

The Favorability Report displays the percentage of participants who responded favorably or unfavorably by survey question or by category. This report also provides analysis of each question and ways for you to identify and act on important attributes for each question.

Note: The Favorability Report only reflects questions that use a favorability scale for responses.

This article walks through:

Access the Favorability Report
Favorability by Question
Favorability by Categories
Analyze Favorability Results
Take Action
Export Favorability Results

Access the Favorability Report

Navigate to the Surveys > Manage Surveys area.
Click View Reporting for the report you wish to analyze.

The Reporting area opens.

Click Favorability Report on the left menu.

The Favorability Report opens.

Favorability by Question

The Questions tab shows the percentage of participants who responded favorably or unfavorably to each survey question.

Favorable:
The percentage of respondents who selected a favorable response (Agree or Strongly Agree).
Neutral:
The percentage of respondents who selected a neutral response (Neutral).
Unfavorable:
The percentage of respondents who selected an unfavorable response (Disagree or Strongly Disagree).

The Questions tab contains the following columns of information:

Items for Evaluation	The questions in your survey.
Attributes (the funnel icon)	Indicates whether a question is a driver of engagement; whether favorability for the question is trending significantly up or down from a previous survey (if trend is configured); whether the question is in the top or bottom five in favorability across all the survey items; and whether the question is in the top or bottom five relative to benchmarks. Clicking the funnel icon displays toggles you can turn on or off for each attribute.
N-Size	The number of respondents who answered the question.
Fav. \| Neu. \| Unf.	A visual display of the Favorable, Neutral, and Unfavorable response percentage for a question. Clicking a percentage displays the Demographic Profile Report filtered to show data for only that question and the type of response you clicked (Favorable, Neutral, or Unfavorable).
Actions	Displays an Analyze button you can click to see additional analyses (Drivers, Demographic Profile, Trend Report, Comments Analysis) relating specifically to a question. If your survey is configured for action planning, this column also displays a Take Action button you can click to create an action plan for a question.

You can use the caret symbols at the top of each column within the report to sort the data by ascending or descending order.

Favorability by Categories

The Categories tab shows the percentage of participants who responded favorably or unfavorably based on the category or index questions are grouped in. This tab displays the same columns as the Questions tab, except for the Attributes column. You can click the plus sign next to a category/index to expand and view the associated questions. When you do, the Attributes column displays.

Analyze Favorability Results

Clicking the Analyze button displays a series of tabs with detailed analysis of an individual question or category. The tabs that display depend on the types of questions in your survey, your survey settings, and whether enough participants respond to meet the minimum threshold required to display results.

The following areas are available for further analysis: Drivers, Demographic Profile, Trend Report, Action Planning, and Comment Analysis. Select an area to interact with the data. See further information and instructions below.

Drivers Tab

The Drivers tab examines the largest gaps between those who answered favorably and unfavorably. You can click View More to display the information with comparison bars.

Demographic Profile Tab

The Demographic Profile tab displays a demographic breakdown for the question or category based on the demographic option you choose from the dropdown (top left). Demographics in your data file and demographic questions on your survey (if applicable) determine the options available in the dropdown.

Note: Demographics must be included in the survey for this tab to appear.

Trend Report Tab

The Trend Report tab displays trending of overall results based on trend configuration for your survey.

Note: Trend must be included in the survey for this tab to appear.

Action Planning Tab

The Action Planning tab takes you to the action planning page, where you can create or edit an action plan for the selected item.

Note: Action Planning must be enabled in survey settings for this tab to appear.

Comment Analysis Tab

The Comment Analysis tab displays positive and negative comments for the open-ended question you select in the dropdown (top left). You can use the Word or Phrase Search box to search all comments for a specific word or phrase and you can use the Theme Search dropdown to display comments associated with a specified theme.

Note: Comment questions must be included in the survey and sufficient number of responses required for this tab to appear.

Take Action

Clicking the Take Action button takes you to the action planning page, where you can create or edit an action plan for the selected item. For more information about action planning, visit Create an Action Plan .

Export Favorability Results

You can export the report in Excel or PDF format.

Click Export (bottom right).
Select Export PDF or Export Excel.